Tradicional is the original recipe of tequila invented by the Father of Tequila himself, Jose Cuervo. I had the honor of working on a follow-up campaign to the "Father of Tequila" commercial with some very brilliant Ad minds to sell originality and authenticity to prospective consumers. 

Jose Cuervo teams up with fans to create a digital and physical book about how to be original, one tweet at a time. 

Using the #HowToBeOriginal, fans can tell The Father of Tequila

what it means to be original. 

Jose Cuervo will take their favorite tweets and turn them into

pages of their digital book, "100% Original."

When a tweet is chosen, Jose Cuervo will send a poster of their tweet and a bottle of Tradiconal, thanking them for staying original. 

 To follow up with the Twitter campaign, the best tweets of the 

the year will be published into a physical hard copy.

Jose Cuervo helps you plan the perfect "Founders Party" with "Packages of Originality" to create a new theme party culture. 

CONTACT

d.zosel27@gmail.com  / 651-236-7909

Sample Packets
  • White Instagram Icon
  • White Facebook Icon
  • White Tumblr Icon
  • White Pinterest Icon

© 2023 by Benjamin Diaz Photography.

Proudly created with Wix.com

Sample Packets