Tradicional is the original recipe of tequila invented by the Father of Tequila himself, Jose Cuervo. I had the honor of working on a follow-up campaign to the "Father of Tequila" commercial with some very brilliant Ad minds to sell originality and authenticity to prospective consumers.
Jose Cuervo teams up with fans to create a digital and physical book about how to be original, one tweet at a time.
Using the #HowToBeOriginal, fans can tell The Father of Tequila
what it means to be original.
Jose Cuervo will take their favorite tweets and turn them into
pages of their digital book, "100% Original."
When a tweet is chosen, Jose Cuervo will send a poster of their tweet and a bottle of Tradiconal, thanking them for staying original.
To follow up with the Twitter campaign, the best tweets of the
the year will be published into a physical hard copy.