Tradicional is the original recipe of tequila invented by the Father of Tequila himself, Jose Cuervo. I had the honor of working on a follow-up campaign to the "Father of Tequila" commercial with some very brilliant Ad minds to sell originality and authenticity to prospective consumers. 

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Jose Cuervo teams up with fans to create a digital and physical book about how to be original, one tweet at a time. 

Using the #HowToBeOriginal, fans can tell The Father of Tequila

what it means to be original. 

Jose Cuervo will take their favorite tweets and turn them into

pages of their digital book, "100% Original."

When a tweet is chosen, Jose Cuervo will send a poster of their tweet and a bottle of Tradiconal, thanking them for staying original. 

 To follow up with the Twitter campaign, the best tweets of the 

the year will be published into a physical hard copy.

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Jose Cuervo helps you plan the perfect "Founders Party" with "Packages of Originality" to create a new theme party culture.