When it comes to peanut butter, there's premium, organic, and now there's Good Spread. It is the third wave of peanut butter, which means Good Spread is a revolutionary snack that saves lives. This was commissioned work, and I got to present this campaign to the client on how this could solve their problem of how it is a tastier snack that can save lives to potential consumers. Also to note, this content was created by using Alex Bogusky's new "Scientific Creative Method for Advertising." It was an honor to take third place in CP+P's Summer Internship Program out of the 12 participants.
Creative Directors: Tony Calcao and Kelly McCormick